Content creation

Frequently asked questions about content creation

What types of text service do we offer?

Transly is a translation agency offering a complete translation service. This means that we provide translation for numerous language pairs, various editing services, copywriting, novel digital text services and, at the customer’s request, additional services related to our text services, such as layout and web design. Our content creation services are categorised into three groups based on the type of text: copywriting, ie text writing; technical writing; and rewriting. We provide content creation in English, Russian, Finnish and Estonian.

What is copywriting?

Copywriting, ie text writing, is the writing of marketing or advertising texts. The product of copywriting is a copy, which is the written part of an advertisement. The purpose of copywriting is to help increase brand awareness and induce the desired behaviour in consumers, which is generally purchasing, joining a programme, spreading a marketing message, etc. One of our content creation services which is currently gaining popularity is digital copywriting. When preparing a text, our digital copywriter takes into account visitors’ movements on the website, website optimisation requirements, linking and earning links, increasing time on page, and reducing bounce rate.

What is technical writing?

Technical writing is the preparation of technical documents. Technical writing includes compiling user manuals, creating guides and writing product descriptions. Our technical writer is a wordsmith well versed in logical thinking, who will work together with you to ensure that your user manuals are intelligible, your guides clear and your product descriptions comprehensive. Although user manuals are often compiled by engineers, guides created by designers, and product descriptions written by already overburdened marketing teams, companies are increasingly taking the route of engaging a technical writer. The contribution of a professional writer to the compilation of a technical text is indispensable, especially when it comes to important texts that are translated into other languages and distributed online.

What is rewriting?

Rewriting is suitable if you wish to make extensive changes to a text or have it rewritten completely. Rewriting is cheaper than copywriting, because it does not generally require coming up with a new creative idea. The new text is formed within the bounds of the old one. Rewriting may be necessary if you feel that the text should contain more calls to action or less jargon or have a different structure or writing style. When rewriting a text, we always start by formulating a goal with the customer. We also provide audio file transcription – putting audio or video recordings into written form, and vice versa – creating an audio version of a text.

How do you choose a copywriter?

Every copywriter is different. When selecting a suitable copywriter, you should consider your brand’s values. We have both whimsical and serious copywriters at our disposal, with a colloquial or a formal writing style. We work with text writers who work in English, Russian, Finnish, Estonian and many other languages. You can choose a suitable copywriter based on their writing style. At the start of our collaboration, we will offer you examples of the writing styles of our various writers, from which you can choose the best fit for you. This will be followed by a short test assignment on a subject of your choosing. After this, you can choose the most appropriate copywriter for you.

What kind of texts do we write?

During our time in business we have written a wide variety of texts, ranging from user manuals for innovative devices to online store product descriptions. Recently, there has been a surge in orders for optimised website content. Our digital copywriters have the necessary training and experience to create optimised web texts. We also prepare advertising, informational material, brochure and leaflet texts. We compile press releases and offer auxiliary services related to press release publication. We write articles and prepare texts for newsletters and customer periodicals. We also write social media texts and blog posts.

In which languages do we offer content creation?

We primarily offer content creation, copywriting, technical writing and rewriting in English, Russian, Finnish and Estonian, although we have also supplied content creation in other languages. If you need content creation in another language, please send us an email. We will be in touch with you shortly to let you know whether we can provide content creation in your desired language as well as what deadlines and prices we can offer. Using a copywriter who is a native speaker of the target language helps to ensure that the final text is flawless and smooth, and takes into account all of the nuances of the respective language sphere.

How is the price of content creation formed?

The price of content creation depends on whether the job involves copywriting or technical writing, the text’s field, its original language, its style and volume, the length of cooperation, and whether there is need for any additional services besides copywriting, such as text entry and design. The cost of writing social media posts differs from that of compiling a user manual, because the amount of work required to create the content is quite different for these jobs. In order to compile a user manual, the writer often needs to meet the client and use the product or machine described in the user manual themselves, while finished blog entries generally need to be entered into the web platform and supplied with found or newly created photos or videos.

What is the process of ordering the content creation service?

To order copywriting, please send us an email. Describe the job in as much detail as possible and add information about the desired language, deadline and the function of the final text. Following this, our project manager will contact you with clarifying questions or send you a quote for the content creation job. If you are happy with the price, we will determine the appropriate writing style.

Content creation and additional services

When ordering a longer text, the copywriter will first finish one page of the text, from which we will collect your feedback. Once we have your confirmation order, we will complete the remaining text. When the copywriter has finished writing, the text is passed on to the editor. Once the editor has made their corrections, the text goes through delivery review, after which this final version is sent back to you. If you require additional services, such as text entry or design, the process will be accordingly longer.

Should you order website content or compile it yourself?

The question of whether to order website content or write it yourself is asked by many companies, both large and small. Ordering website texts from professional writers saves you time and guarantees excellent results. The main concern when ordering website content is that unfamiliar writers might not understand the style of the company or be able to highlight the strengths of your products. This fear is unfounded. We make use of simple questionnaires to obtain a good overview of your business. Before the start of every project, we will provide you with examples of our copywriters’ style so that you can choose the best fit yourself. Our copywriters also have a wealth of experience in preparing website texts. Our workflow for preparing website content has proven itself and always yields the best results.